If you're like most people, you would say you can't begin to put a price tag on your reputation. This is true because without a reputation, or worst with a negative reputation, nothing else matters. Having a glowing reputation is arguably the most important factor for consumers when choosing a company to do business with.
Said differently, your online reviews are one of the most important factors for consumers when searching for your products or services.
With a high volume of five star reviews, they tell the story of a highly loved, highly visited business. Even with only a few bad reviews, they paint a picture of a business that consumers should stay away from (even though there are likely countless happy customers that simply have never reviewed you). With no visible online reviews, consumers see a story of brand new business, or a business they are "taking a risk" with by choosing.
The good news is you can take control of your online reputation by better managing your online reviews and getting more reviews where it matters most - on sites like Google, Facebook and Yelp. If you're like many of our clients, then you likely have countless happy customers, but struggle to get them to leave you a glowing online review.
Don't worry, with the help of the information below and our Get More Reviews tool, you can get more reviews quickly and easily, taking control of your online reputation.
To the right is an example Google search for "car repair" in Miami.
You likely see search results like this everyday when you're searching for businesses near you.
What stands out you on the page?
Clearly the golden star ratings and review count stand out on the page.
As a consumer, your search for products and services near you stars with studying the online reviews of the businesses that pop up in the search.
Chances are the first business you're going to call is the one with the best Google review rating, and the most 5 star Google reviews.
Google is by far the leader in online search. In fact, 77% of the world's searches are on Google. Chances are, consumers are starting their search for your products or services online at Google.
Simply put, your Google reviews could easily be the only thing new customers see when looking up products or services similar to yours. In fact, Google reviews are so important, Google has given them an incredible amount of “screen real estate”.
If you do a simple Google search on your phone, you will quickly notice Google’s “map pack” that showcases roughly three local businesses related to your search. As you saw in the example above, one of the most prominent aspects of the map pack are each of the business’ reviews.
Additionally, buying reviews often times isn’t necessary. Most businesses already have countless happy customers that simply need a gentle nudge to post a positive online review. Luckily, our Get More Reviews software can do just that for your business.
Yes, getting more Yelp reviews matters (no matter how much you love or hate them)
According to Yelp's publicly reported data, over 127 million reviews have been written on Yelp. As the graph below shows, the number of reviews written on Yelp have been steadily growing for many years now with no signs of slowing down.
Additionally, over 180 million monthly unique visitors go to Yelp via a mobile or desktop device. These 180 million read your online reviews and use them as the basis for their decision to do business with you.
It it worth noting that although Goolgle reviews are incredibly important, under no circumstances should your business ever resort to purchasing Google reviews. Don’t buy Google reviews...period. Buying fake reviews, on Google or any other site, is strictly against the policies of the major reviews platforms and in some cases is even illegal.